Whether you deal in commercial or residential, or real estate, a lawn sign is the first impression many people get of your business.
A good sign can give people an impression of an estate agent’s level of professional expertise, trustworthiness, and quality of service. A good sign plays a crucial role in establishing your brand identity.
Here are some of the factors involved in designing an attention-grabbing realtor sign.
Here are some of the factors involved in designing an attention-grabbing realtor sign.
- Branding
- Brand Consistency
- Readability
- Impactful Appearance
- Pertinent Information
- Call to Action
Branding
With so much competition in competitive markets, branding is more important than ever. Branding lets you invite prWith so much competition in competitive markets. Branding is more important than ever. Branding lets you invite prospects to choose you over competitors. It’s not enough to let potential customers know you specialize in residential or commercial real estate – you need to have a unique selling proposition to help you stand out.
Branding covers everything that gives your customers an impression of your business, from the brand’s name, logo, tagline, design, motto, and everything else that forms an idea of your business in a customer’s mind.
Your logo is one of the most recognizable and important visual branding tools for your company. Make sure that you prominently feature your company’s logo on your realtor signs.
Brand Consistency
Next, keep things consistent. It will help reinforce your brand and help to build brand awareness.
Consistency builds familiarity, trust, and loyalty between you and your audience.
To build consistency, keep the design of your signs consistent with the core message and other brand elements such as brand colours, fonts, and tagline.
Readability
While elements like logos and colour are important in building your brand when it comes to signing, don’t do it at the expense of readability.
Make sure that the texts are easy to read from a long distance and from moving cars.
Even if your brand uses an elegant font or script, it’s recommended you use straightforward, serif or sans-serif fonts for the information parts and text you want to the clearly readable from a distance.
Impactful Appearance
Signs are visual tools, and they need to communicate your information quickly and stand out from the visual noise we are accustom to.
Pick a colour set that not only makes an immediate connection between your brand and your potential clients but also makes your sign memorable and impressive. Use your brand’s colours with contrasting colours to make your design more legible and eye-catching.
Pertinent Information
Your realtor sign should give the public the most relevant information they need. For instance, if your sign is for an open house, customers need to know the date, time, address, the agent’s name, phone number, and website.
…And a Call to Action
Once your sign has drawn people in, it needs to tell people clearly what to do next. Whether it’s visiting a website or coming to an open house, now that you have a potential lead’s attention, you need to get them to take the next step, and you can do that by providing them with an inspiring, persuasive call to action.
Once you’ve decided to have a sign designed for your business, one decision is what kind of sign you would like made. Here are some common sizes for real estate signs.
Common real estate sign styles:
These are the six common types of signs you will see used. For more information on signs, contact QuarterCheaperSigns.ca, and they can provide you with more information and pricing.
Colonial Post
Perfect for marking residential homes, these are classic. Usually made from wood, it’s an inverted L frame with a sign suspended from it.
H-Frame Stake
Lightweight and good for temporary signage, H-shaped signs are a good choice for Open House signs. The frame legs poke into the ground, making them easy to set up and remove at the end of the day,
A-Frame
These are the portable “sandwich board” style signs you often see at an open house or another event.
Vinyl Window Cling
A good option for commercial properties with street-facing large plate-glass windows, vinyl window cling signs, uses a non-adhesive film that clings to the glass.
Feather Flag
A feather flag is what it sounds like – a tall, flexible frame with a narrow fabric flag attached to it. Loose on one side, the flag flutters in the breeze, making it an eye-catching signage option.
Each of these sign types has different dimensions and mediums on which to print, so before selecting a designer to create your sign, you should decide what sign type is best for your needs; QuarterCheaperSigns.ca can also help you this area.
Image by Paul Brennan from Pixabay
