Transforming a Restaurant into a Trending Instagram Destination

Top ways to transform a restaurant into a trending Instagram destination. Instagram has become the go-to place for millennials and teens to decide where they are going to be spending their evening or even their weekend. However, it is not just the millennials who make dinner plans based on their Instagram feed. According to a survey, 60 per cent of adults use Instagram and 60 per cent of Instagram users have said they have learned of a new brand or product from the app.

Creating an Instagram business profile should be on the top priority of any restaurant if they wish to make it big. Instagram has gone from being a social media for teens and millennials to be a platform for businesses across the world to find potential customers. What better industry than the food industry to use the potential of Instagram to bring in customers?

According to a different survey, 30 per cent of users said they would avoid a restaurant if its Instagram presence was weak. So here are some ways a restaurant can make its presence felt on Instagram and bring in hungry customers through its doors.

Food Bloggers

Invite the popular food bloggers in your area to your restaurant. Gone are the days when the Times’ food critic was the only person who had to be worried about. Now food bloggers post updates from both the most popular and the most obscure restaurants. By bringing in food bloggers into your restaurant, you are also bringing in their followers and free publicity.

Some food bloggers and food influencers will charge you for their services while some may even come in for free. Remember that the more the number of followers, the more customers you are likely to get. Ply them with free food and drinks and don’t forget to bring out your specials.

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Contests and competitions

Running contests is a great way to get more followers on Instagram. Run different types of contests to get a wide variety of customers to participate. Prizes should always include an opportunity to visit the restaurant, for example, a gift card and goodie bag or an invite to a special event at the restaurant. Also, include smaller presents for other participants like free drinks coupons for the first 20 people to participate or a free appetizer.

Great captions of Instagram

It is a general rule of thumb that your food pictures have to be great, however, to make it stand out even better include creative captions. Pick a tone that you can use across your posts and keep the message simple. For example, a witty post is more likely to go viral than a descriptive one.

Schedule posts

The best Instagram posts are not always the most random ones. Good businesses have good posts lined up and schedule their posts according to times they are most likely to get viewed. Use a scheduling tool to make the most of the time research. Instagram doesn’t really schedule posts on the app itself so the best way to deal with this is to set an alarm on your phone to remind you to post that picture that you have planned for this afternoon. Remember you can always keep your captions and hashtags pre-typed and just copy-paste it.


Hashtags are a very important part of Instagram so use it to your advantage. A post can have up to 24 hashtags, which means your visibility will increase substantially. Keep the hashtags you regularly use pre-typed on your phone, making it easy to copy-paste anytime you want to post and add other hashtags that are relevant to that particular post on top of these.

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We hope our tips help step up your restaurant’s Instagram game.