Top Six Women Start-Up Entrepreneurs of New Brunswick

  • By: mvadmin
  • Date: December 9, 2019
  • Time to read: 5 min.

The world of start-ups is one that sees many failures. According to statistics, more than 50 per cent of small businesses fail in the first four years. Today we are going to profile six women from New Brunswick whose start-ups have stayed successful and have made a positive difference.

A startup is a company initiated by individual founders or entrepreneurs to search for a repeatable and scalable business model. More specifically, a start-up is a newly emerged business venture that aims to develop a viable business model to meet a marketplace need or problem.

Bethany Deshpande, SomaDetect

SomaDetect is a machine learning and artificial intelligence company in the dairy industry. SomaDetect provides real-time, automated analysis of milk quality without any addition of chemicals or consumables. The company measures every compound of interest in raw milk, enabling farmers to identify issues early, manage reproduction, reduce unnecessary antibiotic usage, and ensure that only the highest-quality milk makes it into bulk milk supplies. Founded in 2016, SomaDetect provides dairy farmers with information about herd health and milk quality, where and when they need it most.

Deshpande is the co-founder and CEO of SomaDetect. The company has created an in-line sensor that measures key indicators of dairy-quality from cows at every milking. This allows farmers to find out if there are any issues or deficiencies with the milk early on, which could indicate that a cow is sick.

While the company is just two years old, it has already received awards and made a name in the dairy industry. This is a start-up that is likely to see a lot more success.

Natasha O’Brien, Co-Founder and COO of WellTrack

WellTrack offers interactive self-help therapy and is used by the likes of Boston College, Georgia State University, University of California Santa Cruz, and Memorial University, among others. Its newest customers include the University of Alberta and Purdue University Counseling and Psychological Services.

It helps students take their mental health into their own hands and hopes to help people understand the importance of mental health.

WellTrack is a suite of online tools and courses that use aspects of Cognitive Behavioral Therapy to help you identify, understand and address issues that you are having. “It is designed to help you understand your mental health and to provide you with the help that you need right now.”

The company also recently launched an individual paid version of WellTrack that is available in the Apple App Store and the Google Play Store.  They also hired more staff to work for their development team to keep pace with the growth of the mobile app. This is a company to watch out for since mental health is an essential part of any society.

Jen Leger, co-founder of Quber

Quber is a company that helps people save their money and helps them focus on short term goals. It uses the old concept of saving in a jar or a piggy bank and brings it into the technology era. The company is only a year old and is already receiving a lot of positive attention. The company is also working on a French version of the app and a version for kids too.

Quber works as a mobile app that lets people set goals for their savings, and channel the saved money toward something meaningful.

“Throughout her career, Jen has worked on innovative solutions in both start-up and large corporate environments. She has developed a network of industry experts within NB universities and colleges and has worked with multiple government agencies such as NRC and ACOA. She has planned, directed and managed software development, QA and integration transition and outsourcing activities. She has built teams and processes internally and for external clients; her largest involving over 20 vendors and close to 100 QA and technology employees located in the US, UK, Canada, Italy, and India,” Her LinkedIn profile said.

Natasha Dhayagude, co-founder and CEO of Chinova Bioworks

Chinova Bioworks deals with a preservative that is derived from mushrooms. This is a product that does not affect the taste, colour or feel of the food or drink it is used in. Chinova Bioworks’s technology has received a lot of attention from the Agritech and food industry.

Now the company is focused on product development, scaling up production capacity and sales. Two products focused on dairy and sauce application are set to be launched in the coming months. Dhayagude and her team are also working with small and medium-sized business, as well as multinational food and beverage producers who want to switch and reformulate their ingredients to natural, healthy, clean-label solutions which Chinova offers.

Jill Green, CEO of Green Imaging Technologies

Green is the director and CEO of Green Imaging Technologies. The company provides nuclear magnetic resonance (NMR) products and services to the upstream oil and gas sector around the world.

Green herself has collected many accolades, according to online sources. The engineer was named one of the top 50 CEOs in Atlantic Canada by Atlantic Business Magazine in 2017. Her story was also included in a book titled Women of Innovation published by the institute. She continues to support young women in STEM through talks at events like the WinSETT leadership program and the CanWIT Innovation Forum. A UNB graduate and Board Director of the New Brunswick Innovation Foundation, Green and her company continue to support innovation in the province, notably through annual contributions to the Natural Science & Engineering Research Council at UNB, among others.

Christel Seeberger, founder of Sensory Friendly Solutions

Seeberger launched Sensory Friendly Solutions shortly after she was diagnosed with mild-moderate hearing loss. Her company helps businesses, organizations, venues and events become more sensory-friendly. It’s also developing an app that will help people find places, businesses, and events that are sensory-friendly or have sensory-friendly options or times.

Sensory Friendly Solutions is a start-up destined to make the world sensory friendly for people with autism, PTSD, concussion, hearing loss, sensitivities and simply everyone coping with the sensory overload of everyday life.


Image: Buffalo News