CETA or The Comprehensive Economic and Trade Agreement is a free-trade agreement between Canada, the European Union and its member states. It has been provisionally applied, so the treaty has eliminated 98 per cent of the tariffs between Canada and the EU.
Canadian companies have always considered the U.S. as the next logical destination to expand into. With changing trade regulations and international relationships, Europe should also be viewed as a market that Canadian companies must immediately consider.
Canadian businesses are at the forefront of some industries, yet there aren’t enough businesses pursuing opportunities in international markets. Why don’t Canadian companies head out to capture foreign shores and their customers?
Experts feel that smaller Canadian companies are not yet ready to take advantage of CETA and lack the global ambition that could help them.
We’re number two: Thanks to low oil prices, China is now the largest trading partner.