Why Oktoberfest Is an Opportunity for Canadian Businesses

Oktoberfest Kitchener

Oktoberfest is the world’s largest travelling fair and beer festival. Held annually in Munich, Bavaria, Germany, it is a folk festival that lasts around 18 days from Sept to October and sees any people from across the Globe attending the event. The festival is also known as the ‘beer-fest’ and is famous for its parades, food and music. Apparently around Over 7,000,000 litres of beer are consumed each year during Oktoberfest.

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