Starting an Online Course Business by Licensing Courses vs. Creating Your Own Courses

  • By: mvadmin
  • Date: April 1, 2022
  • Time to read: 4 min.

Selling information is a lucrative business. After all, everyone wants to learn how to do something new, whether to market their business, read tarot cards, or become a personal trainer. The truth is, people can find courses to help them learn a lot of different skills, and they can use those skills for personal growth and help them advance in their careers. If you’re familiar with online courses and you’ve decided to look into selling these courses to make a little extra money, you’ve come to the right place.

What’s It All About?

Learning to buy online courses to resell is easier than you think. While it’s possible to create your own course and resell that, the truth is that this is a very time-consuming and often expensive task. It takes more than just being an expert on a certain topic. When you create your own course, you have to create professional-looking videos, course materials, and ideas on how to market the course. When a course is already written and proven to work, all you have to do is buy the rights to the course and start selling it. Most of the time, you can even change parts of the course in order to personalize it to meet your needs.
After you buy the rights to a certain course, you can resell it over and over again, and you keep 100% of your profits. While it is sometimes costly to purchase the rights to a course, you get your money back in no time by reselling the course to as many people as you like. There are advantages and disadvantages to creating your own course and reselling someone else’s course, so you should pay attention to these pros and cons before you make a final decision.

Should You Create and Sell Your Own Course?

If you’re considering writing your own course and selling it, one of the first questions you need to ask yourself is, what am I going to write about? If your mind goes blank when you ask that question, create your own course to sell. But, if you’re an expert at something – and if people are constantly coming to you when they want to learn about a specific topic, this might not be a bad idea. And don’t assume there aren’t people out there who will want to learn about the subject you’re good at; in fact, you might be surprised at what people are dying to learn more about!

It also doesn’t have to be a business-related topic. If you are a paranormal expert or someone who knows all about crystals and stones, there is someone out there who is a potential customer. But keep in mind that the course you create has to be professional, so if you’re a newbie when it comes to creating online videos, start practising so you can get good at it. You’ll also need an editor for your written materials because those, too, have to be professional.

All in all, it isn’t necessarily difficult to create your own online course, but it is time-consuming and can be very expensive in the beginning, although you can get the money back after you start selling.

Should You Buy a Course and Resell It?

When you choose to buy online courses to resell, you don’t have the inconvenience of creating the course yourself and all of the hassles that go along with it. You simply purchase a course that someone else has written and perfected, then market it and sell it yourself. If you resell it for $15, you keep all $15. It’s as simple as that. The only potential downside is that some of the courses can be very expensive to purchase initially. With that in mind, you should also realize that it won’t be difficult to recoup that money once you start reselling.

Let’s think about it. A course that costs $400 to purchase means you’ll only have to resell it roughly 25 times to get your money back if you sell the course for $15 to others. And you can sell that course month after month, year after year. With most of these courses, there are no other fees associated with them. All you do is pay the one-time purchase rights to the course then start reselling. More often than not, you can even personalize and alter the course if you like so that it looks as though you wrote it yourself.


For the average person, reselling online courses is the way to go. Keep in mind that these online courses are written by experts, and therefore, they are chock full of accurate and valuable information. You certainly don’t have to look far to get started when you want to make money by reselling information.

Photo by Wes Hicks on Unsplash