Starting an Online Course Business by Licensing Courses: No Need to Create Your Own Courses

  • By: mvadmin
  • Date: April 1, 2022
  • Time to read: 3 min.

Selling information is big business. People will pay top dollar to get the information they need, whether they want to learn how to market their business, speak a new language, or ace their next job interview. Companies are responding by selling that information via private label rights courses. Just what is a PLR course? It is a course that someone else wrote that you can purchase both to learn the information and to resell the course to other people if you like, creating a nice comfy business you can run from home.

Once Upon a Time…

At one time, people interested in selling information had to compose that information themselves, put it in a format that people could easily access, and then market the course to make money. This is a time-consuming process that can also cost a lot of money, meaning it may take years for you to break even on your business. An easier solution is available today. With PLR, you simply purchase the course, then change it to personalize it, and start marketing it.

The good news is that PLR courses encompass all types of subject areas, both personal and professional. Most PLR companies offer thousands of courses on topics that range from how to increase productivity in your office to how to read another person’s body language. The truth is, there is little that you cannot find from these companies, and they don’t just offer basic courses. They also provide white papers and courses containing two or more separate lessons in case you need them for a semester-long class you’re teaching.

Why Choose the PLR Route?

The main advantage of buying and reselling these courses over developing and marketing the course yourself is that it saves you time and money. Creating a course from scratch takes both time and money, and many people have neither. Let’s take a look at some of the other advantages of going this route instead of creating the course yourself.

  • You can control how much you charge for the course. With PLR, you can charge just about anything you want for each course, but you get to keep 100% of the sales you make reselling the courses. That can add up very quickly. When you compare that with being an affiliate marketer, where you only get to keep a certain percentage of what you “sell,” it becomes obvious what a great deal this is.
  • You can take advantage of updated content. Many PLR companies send out regular updates whenever the information in your course becomes outdated, which means you are always providing your customers with the most up-to-date information on that topic. If this is something you’re interested in, make sure the PLR company you deal with offers these updates because not all of them do.
  • You can edit the courses before reselling them. If you choose to edit a course to make it more personalized to your business, you are free to do so. This is a massive advantage if you decide to sell only courses that pertain to certain topics that are in line with the work that you do.

Are There Disadvantages to PLR Materials?

Of course, there are a few disadvantages to reselling PLR courses. First of all, you might be limited where you can sell the courses if you choose to sell somewhere besides your own website. Once you decide to market the course, you have to first learn where and how you can resell it from the company. You also have to remember that you will not be the only person buying and reselling the course, so there will always be competition for customers.

This being said, it’s important to keep in mind that the selling of information is getting more popular all the time. People want and need information on both personal and professional topics, so if you jump on the bandwagon to resell courses via the PLR method, you certainly have an opportunity to make some good money. The critical thing to remember is to check out the PLR company you intend to work with to make the most of your business.

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