What Are Explainer Videos, and How to Use for Your Business

An explainer video is actually a short animated video that is typically used by almost all businesses to tell the stories of their brands quickly and in a memorable manner.

An explainer video is actually a short animated video that is typically used by almost all businesses to tell the stories of their brands quickly and in a memorable manner. In year 2007, such videos began gaining popularity when a certain company created one and it explains how to use Twitter, which is a new social media platform back then.

With the straightforward language and simple graphics,that video garnered nearly ten million views and many people understood how they could utilize Twitter, which results in millions of users. This ushered in the era of explainer videos. Since then, lots of businesses small and big have found that incorporating a compelling, short video has helped them expand the presence of their brand.

An explainer video works well perfectly for companies like twitter that provide services, which can be very difficult to describe in a succinct and clear way. Nevertheless, they’re useful for any business with a message they wish to be heard.

Tons of businesses can have a tough time expressing with what they do in a way that their potential clients can quickly comprehend.When web users visit the website of a business, how often does she or he leave it with a unique idea of what the services the business provides are? It’s where an explainer video becomes useful. Through harnessing both the auditory and visual senses together, explainer videos boost the retention rates and determine their value proposition in succinct manner.

One’s brain is programmed to respond to narratives,especially ones that engage with the ideas that are familiar to them. Through combining unfamiliar ideas with the familiar ones, the stories told through video help introduce viewers to the new concepts. Explainer videos give consumers a reason when caring about a business.

Majority of companies are jumping on board with the videos through implementing branded clips into content marketing techniques.But, not every video is made equal. The branded videos such as case studies,tutorials or internet commercials provide content that’s meant to engage the viewers. Such videos may be animated, yet often aren’t.

What explainer videos accomplish is somewhat different. The explainer videos distill often complex and wide-ranging ideas into viewer-friendly packages, enabling the users to walk away with better ideas of what companies do and why its services or products are crucial. While such two approaches may be used together, an explainer video performs an important function that branded videos don’t. They use simple stories to convey something bigger like why the brand or business exists.

Businesses can take advantage of explainer videos,most particularly those who are just starting in the online market and trying to build brand awareness and exposure. If you think it’s impossible to achieve success online, try using an explainer video and see the difference. Many businesses have already used this type of video for their marketing campaigns and all of them have gained nothing but improved ROI and results.