What started as a platform to share images and videos amongst family and friends has transformed itself into a perfect place for businesses to showcase their products/services. It’s a social media network that gave the world the concept of “influencer marketing.” And continued to grow with its features, such as Stories, Reels, and whatnot. With so many variables available on the platform, the importance of Instagram videos is rising continuously. In fact, it’s the best marketing tool to engage with customers.
Why?
Because video marketing is no longer a marketing strategy used by big companies. Even small or mid-sized companies are trying their luck to secure a position using this marketing strategy.
In fact, more than 80% of businesses are planning to use this marketing tool in the coming year. And if you say “video,” Instagram is leading the way. If you already started, Congrats!! And if you are still in the “thinking phase,” we have compiled a list of Instagram videos to help you make an effective video marketing strategy for your business.
Instagram Videos: Choosing The Type of Content
If you want to skyrocket your marketing strategy, you must start by considering your brand’s aesthetics, product type, and the story you wish to share. Once you get an idea of all this, then start brainstorming and write down the ideas.
Don’t start with the video creation before you have decided on a story or script that you want to follow. Otherwise, it will get messy in the end. Plus, you won’t be able to communicate your brand value or maintain a consistency that way.
Here are the types of video content that you can use for your business.
Product Feature Videos
If you are a product based company, you can use product videos to tell your followers or potential customers, why it is unique. You can share a few product videos per week, along with other content forms to give a variety to your followers.
Product-in-action Videos
Sometimes customers want to know exactly what a product does rather than just looking for 360-degree angle images with written descriptions. You can easily break the monotony by showcasing your product in action.
The impact of using an image and a video is too much. The difference is like watching a stock photo of a waterproof jacket and using a video of a mountaineer using the same jacket in a rainstorm. This is why experts advise using this format if you want to capture the attention of your customers.
However, make sure this type of content works well with your audience and their aspirations. Otherwise, it would be a complete failure.
Preview Videos of New Launches
If you want to create a buzz before releasing a product or a service, using this content will give your customers a sneak peek of the products you wish to launch. It’s a mode to intensify the excitement amongst customers or users and let them wonder about the product even before its release in the market.
This type of content works well with electronics brands or mostly with businesses operating in the entertainment industry.
Behind-the-scenes Video
If you want to create a personal relationship with your customers, BTS or behind the scenes videos can help build the desired traction with your team. It’s like a backdoor to access your brand operations. You can use the following themes for your videos as the starting point of your marketing campaign.
- A tour of your office
- Staff introductions
- Company events or functions
- A day in the life of an employee or employer
- In action
Any business can share their everyday stories with their customers to give your brand the human-touch experience that customers crave nowadays. The best part is that your customers will instantly download Instagram videos if they like what you are doing. Plus, it can automatically communicate your brand’s value, which can further improve your brand’s reputation in front of your customers.
If you are a marketer or in a business that can use tutorial videos to help customers know about your products better, you can use this form of content. Try to be creative!! Since you can engage your audience by making these videos a little funny yet informative.
You can also go for 60 seconds of video clips to make a series of videos. That way, you can hook your audience as they will start expecting what will come next.
Instagram Videos: Tips to Remember
It goes without saying that your videos will only work if you are uploading original content. You can create a lot of buzz using 15 seconds or longer videos. And the best part is you don’t need a DSLR camera or any expensive equipment to create a video.
You can easily create incredible videos using phone-in-built videos. But that works mostly for BTS videos or live shares. For preview videos or product videos, using proper lighting and good quality videos work better.
You can also go for animated videos to explain your services or for how-to videos. Besides all this, keep in mind the following technical specifications.
- The video format must be MP4.
- The ideal length of the video must be between 3 sec to 1.5 minutes.
- Although there is no limit to file size, experts recommend limiting the file size to under 50MB.
- The aspect ratio must be a minimum of 1.91:1 to a maximum of 4:5.
To Sum it Up
The scope of Instagram videos is unlimited. That’s why your Instagram feed is filled with a wide variety of videos. Having said that, it’s essential to keep the goal in mind before starting your video marketing strategy for your business.
While it can promote your products, build trust amongst your followers, doing it wrong can backfire as well. So, pick an eye-catching cover pic for your video, don’t rely on sound much, focus on grabbing the attention in the first few seconds, and you are good to go.
Note: Try to use a video length that works best for your target audience. Otherwise, the engagement will slow, which will further impact your numbers.
Photo by Solen Feyissa on Unsplash
