Carnivore Club Grows As Food Subscription Boxes Fade

  • By: mvadmin
  • Date: June 21, 2019
  • Time to read: 2 min.

Subscription-based e-commerce company Carnivore Club that that delivers cured meat to the homes of members was first launched subscription boxes were the things to be buying.

Subscription-based e-commerce company Carnivore Club is proving to be much more than just a one trick pony. When the service that delivers cured meat to the homes of members was first launched subscription boxes were the things to be buying, however, over time, the subscription box trend started fading away.

What remains surprising is, when the subscription box trend was no longer the latest thing to try, this particular service remained relevant to its loyal customers. While other companies in the same arena were facing a hard time with buyers not returning to renew subscriptions, Carnivore Club was raking in the subscribers.

“Our U.S. revenue has been exceeding Canadian revenue, which was the goal. We knew there was no reason our Canadian revenue should be higher than U.S. revenue.”

The company, which appeared on Dragon’s Den, is soon planning to launch in Australia and has seen exponential growth in its U.S. revenue. Carnivore Club, which appeared in season 9 of Dragon’s Den, impressed the dragons, who liked its recurring revenue model and went on to sign a royalty deal with David Chilton.

“Our U.S. revenue has been exceeding Canadian revenue, which was the goal. We knew there was no reason our Canadian revenue should be higher than U.S. revenue.” A co-founder of the company recently told a major news organisation.

Carnivore Club also plans to expand its line of products and is set to launch a jerky club and an exotic meat club apart from rebranding its existing range.

The company, which has an increased number of members every month, doubled its revenue in its first year. Memberships are usually either fixed-term gift subscriptions, monthly or bi-monthly subscriptions.

The company is also looking to start a club for the European Union since its European members are now predominantly in Britain. It seems to source suppliers from other European countries too.

In the U.S. and Canada, it employs a model where local artisans fulfil orders. This direct delivery method seems to have helped the company speed up its evolution. As the company is scaling up its processes, it is using a specially designed model where direct delivery and fulfilment partners are used.

The company is now looking at creating a rebranded version of itself with a new website right in time for the holidays, which is the best time for products aimed at being gifts.