Canadian Business News

5 Signs You Need a Marketing Agency

Your business is growing, and you’re working six or even seven days a week to keep up with the work. Still, you sometimes worry that your company website hasn’t been updated in months, potentially giving future customers the wrong impression of your business. Or maybe you’re an established company, but you want to continue to grow and don’t know how to reach new customers. Both of these could be a sign you need to turn to outside help.

Here are five signs to look for that you might need to hire a marketing agency:

Sales are stagnant

If you know there is a market for your product and service, and you’re confident that your customer service, sales team and pricing are stellar, the problem with lagging sales could well be ineffective marketing. One easy way to tell? Many marketing agencies offer a free brief consultation. Take a couple of them up on it!

You don’t have the time to “do marketing.”

Your business is growing, and you’re already doing more than one job. You’re giving priority to the tasks that pay the bills or put out fires. Because marketing takes time and strategy, it quickly moves to the bottom of the pile. Since marketing is the only thing a marketing agency does, they can simultaneously take it off your plate and make it a top priority.

Your marketing results are hit or miss.

If your marketing results have been hit or miss, you may have concluded that inbound marketing doesn’t work for your business. Could the blame instead lie with your shot-in-the-dark approach?

You don’t know what is working or not

How are your marketing efforts contributing to website traffic, leads and customers? If you suddenly experience an increase in website traffic, phone calls, or new leads, do you know where they’re coming from? If not, you’re likely wasting your time on ineffective marketing strategies and squandering potential opportunities for even greater success. If you can’t answer that question, let a marketing agency explain it to you.


You don’t like doing marketing or realise you don’t have the skills

Do you feel you are keeping the company blog updated is a chore, your emails sound uninspired, your company website has un-polished landing pages that look half-done or a half-hearted approach to social media. Odds are these not helping your company reach its potential. Agencies love this stuff. Let them bring their passion for marketing to your love for your business. If you don’t feel like the skills, keep in mind it’s a specialisation just like any other. Talented and intelligent business owners know when it’s time to outsource to specialists.

What kind of services can a marketing company offer?

Marketing companies like Maguire Marketing Group can provide a range of services; two of the critical ones include:

Experience in creating marketing strategies and executing it. If you suddenly experience an increase in website traffic, phone calls, or new leads, do you know where they’re coming from? If not, you’re likely wasting your time on ineffective marketing strategies and squandering potential opportunities for even greater success. How are your marketing efforts contributing to website traffic, leads and customers? If you can’t answer that question, let a marketing agency explain it to you.

They provide an outside perspective. Whether it’s adopting social media as a viable strategy or rewriting website copy, having someone not so ingrained in your day-to-day can give a fresh perspective.

Additionally, they offer a full selection of marketing services, they also provide business support services and marketing coaching. Book a complimentary strategy session with them – a quick call will help them find out whether they might be able to help your company grow.

MaximumVenture is a participant in the Amazon Services LLC Associates Program. This is an affiliate program which means we earn fees by advertising and linking to Amazon.com. However, this will not increase the prices you pay for products.

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